„Nike Says Time to Team Up"

In: Business and Management

Submitted By Maria12
Words 1075
Pages 5
The article „Nike says Time to Team up” was published in the Journal of Corporate Citizenship in Autumn 2005, written by Jem Bendell from Auckland University of Technology The text deals with the challenge of Corporate Social Responsibility, being progressively reflected and implemented by Nike´s Management. Nike, as many other companies, outsources the production in different countries (for example Vietnam), which lowers costs and makes it possible to sell products for cheap all over the world. However, the employees in the factories are suffering from bad working conditions, including very low wages, prohibitions to go to the toilet and drink water during the workday. These conditions are enlightened by non-governmental organizations (NGO), recognizing that other competitors have the same issues. But Nike is the only one who has invested more in improving conditions. Aiming to “create systemic change in the industry”, Nike has successfully started to improve conditions in Asian factories, and to seek good “societal relations” which are considered “good for society and good for profitability”. Therefore, Nike seems to comprehend profit and success as a broader concept, which is not only growing on financial grounds, but depends on every single stakeholder, and their relations to the company and each other. This new strategy is depending on changes in frameworks - concerning strategy and leadership. The transcending leadership model is one approach to neglect strict borders, but instead search for dialogue, collective goals, and empowerment of the people to fulfill these goals. There is not a single leader, but many workers being able to transcend limits of their job. In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding Corporate Social Responsibility that companies in the apparel industry face in it`s supply…...

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