Porter Forces

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MARKETING & RETAIL DIVISION

MGT9A3: BUSINESS IN THE 21ST CENTURY SCQF Level: 8, SCQF Credit: 22 Pre-requisite: MGT9A2

AUTUMN 2013

Module coordinator: Student support: Teaching Staff: MODULE AIMS

Carol Marshall, (3A40) carol.marshall@stir.ac.uk Lynne McCulloch (3B44) l.a.mcculloch@stir.ac.uk

K Davies, J Joseph, C Marshall, S Mawson, C Taylor

The first two foundation modules examined the firm and the external environment. The emphasis for the module is the management of organisations in the 21st century. As such, this module concentrates on the management of the functional areas of the business, namely operations management, human resource management and marketing within the broader context of the changing organisation and the global economy. MODULE LEARNING OBJECTIVES By the end of this module, through completion of the assessment, attendance at lectures and participation in seminars you will have gained knowledge and understanding of:  the changing nature of the global economy and its impact on management,  operations management and organisational aspects of the business,  the future for managing human resources  the changing nature of the market place, marketing and consumer behaviour Also, you will have developed skills in being able to:  think critically, conceptually and contextually,  select and apply theoretical academic models,  search and select appropriate reading material,  use case studies to apply theoretical models to real life  present material in both written scholarly essays and oral presentations  understand the dynamics of group work  reflect upon the learning experience to further develop interpersonal skills

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MODULE ORGANISATION The Module uses Needle’s Business in Context (5th Edition, 2010) as a linked text. Several of the lectures relate to specific chapters in this textbook. It is strongly recommended…...

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