Prince Global Sports

In: Business and Management

Submitted By jharrison22
Words 735
Pages 3
Scenerio MKT 113 - Q1243: Prince Sports, Inc.
Jennifer Harrison
Southern New Hampshire University

Prince Tennis has continually revolutionized tennis with its introduction of new products. Prince uses global marketing to reach its international customer base and the company uses a social media marketing scheme to reach its younger consumers. A partnership with some of the game’s most prominent players is helping Prince Global Sports strengthen its reputation in the tennis market. Prince is using a global marking plan that utilizes social media, player sponsorships, grass root programs, point of purchase programs and print and television ads. Prince should develop a website that reflects the sport of tennis; by using interactive games on their site they could grab the attention of their customers better. The company already employs a good social marketing scheme, but Facebook, Twitter and You Tube could be better used by Prince. The Prince brand could do a better job of reaching out to its customers with more of its own retail stores and possible their own tennis facilities. Prince needs to continue to partner with some of the game’s most prominent players, this will help Prince Global Sports strengthen its reputation and let the global tennis community know that Prince is back in the game. Prince already uses social marketing to reach its younger consumers. The company also uses professional athletes to influence the market. Junior players especially want to use products that they see on television and online. Prince uses its global network to influence the tennis market and help the company create new products. Prince is working hard to marry the needs of performance and solve the contradiction in technology ("Prince Tennis Marketing Video Clip_09." Clip_09. McGraw Hill Education, n.d). Prince has created three specific lines of tennis rackets…...

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