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Rei - Cahpter 4, Case 2

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REI
What is a data warehouse and why is REI building one?
A data warehouse is a database used for reporting and data analysis. REI is building a data warehouse so that they will precisely know what the customer uses indoors and outdoors.
What are some of the disadvantages of consumer cooperatives compared to ‘traditional’ firms?
Cooperatives firm have member ownership, benefits, and control models, which put power in the hands of the consumer.
Describe some of the marketing strategies that REI’s data warehouses will all them to use. Would these have been possible before the data warehouse was built?
They will use a marketing campaigns so that the site will recognize its members when the log in, allowing them to serve up content customized towards individual users. No, this would not have been possible without the data warehouse.
What are some of the risks or concerns surrounding the creation of a data warehouse?
REI
What is a data warehouse and why is REI building one?
A data warehouse is a database used for reporting and data analysis. REI is building a data warehouse so that they will precisely know what the customer uses indoors and outdoors.
What are some of the disadvantages of consumer cooperatives compared to ‘traditional’ firms?
Cooperatives firm have member ownership, benefits, and control models, which put power in the hands of the consumer.
Describe some of the marketing strategies that REI’s data warehouses will all them to use. Would these have been possible before the data warehouse was built?
They will use a marketing campaigns so that the site will recognize its members when the log in, allowing them to serve up content customized towards individual users. No, this would not have been possible without the data warehouse.
What are some of the risks or concerns surrounding the creation of a data warehouse?
REI
What is a data warehouse…...

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