Sample Market Study

In: Business and Management

Submitted By hannyf11
Words 1192
Pages 5
VI. Supply and Demand Situation
The environment of the market affects directly or indirectly the availability and demand situation of the product. Indeed, there is a growing market of mobile games nowadays. In order to successfully launch this mobile game environmental forces must be determined to understand and recognize threaths and opportunities that will help the product cope up in the mobile game industry. Competitive, economic, technological and sociocultural forces will help us understand the supply and demand situation.
In the mobile game industry, competition is extreme.
There is a large number of competitors which is the game developers characterized by a pure competition.
Competitive forces includes all kinds of mobile games such as simulation, role playing games, puzzle and action. These games may affect the demand for the tower defese game due to different preferences of what type of game will a social gamer play. The direct competitor of our mobile game are those games having similar features of a tower defense game.These environmental factors would likely affect the demand of the product.entitled
“Mage Defenders” due to many competing mobile games in the global market. Since mobile games becomes more popular every now and then, many game developers aim to create the most addictive and fascinating game.
That’s why mobile games needs to be updated and relevant every now and then. The supply of the game would remain unlimited and available for IOS devices, since it will be offered for free and buyers would only pay for the upgrade of the game.
Economic forces also affect the demand of the game.
Since IOS devices are more expensive than android devices, the buying power of each individual will most likely affect its demandability from the device itself up to the demandability of the mobile game offered by the apple apps…...

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