Scaling Study

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Submitted By chieflb55
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Scaling Study Developing and conducting a survey is a very technical process. Any researcher that takes on a process like this must be careful to develop proper and appropriate questions for the survey to collect the most valid and reliable data. Conducting and presenting the survey is just as crucial as the creation of the questions. If either of these areas is neglected or not handled appropriately the entire research process is wasted. The purpose this paper is to critique a survey I created and issued to 10 random individuals. Included in the critique of this survey is a discussion of the reliability and validity of the survey and the results collected.
Survey and Content The survey under review is a short eight questions developed to understand general health of individuals through diet and exercise. The survey was completed using two forms of questions. The first type question falls under the definition of a rating scale. “Rating scale is used when participants score an object or indicant without making a direct comparison to another object or attitude” (Cooper, Schindler, 2011, Ch. 12). Under these guidelines individuals were asked to answer questions pertaining to how often they exercise, how often they eat each day, and how often they eat fast food. These questions are created so there can be no comparisons made, but rather a numerical value selection. The second sets of questions are a version of ranking scale inquiries. “Ranking scales constrain the study participant to making comparisons and determining order among two or more properties” (Cooper, Schindler, 2011, Ch. 12). This set of questions asks the individuals to evaluate their personal health, exercise, and eating habits, and answer with a yes or no. The comparisons in these questions are made from basic public knowledge and understanding of what a healthy diet is and the…...

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