Start Up Business Plan

In: Business and Management

Submitted By tusharuk
Words 3595
Pages 15
Start-up Business Plan
Prepared

For

Windmill Fish and Wine bar

To

Cardiff Metropolitan University
August 27th 2013

Modules MSE (Management Skill and Entrepreneurship)
Semester MBA 1

TABLE OF CONTENTS
Section page 1. Executive Summary………………….........………………….…………………... 3 2.1 Name of Company…………………………….……………………. 3 2.2 Background of company………………………………………… 3 2.3 Product and service……………………………………………….. 3 2.4 Objectives……………………………………………………………… 3 2.5 Key to success…………………………………..…………………… 3 2.6 Market…………………………………………………..……………… 4 2.7 Strategy………………………………………………..……………….. 4 2.8 Management……………………………………….………………… 4 2.9 Financial…………………………………………………,……………. 4

2. Introduction of Company………………….........……………………………… 5 3.10 Mission statement………………………….……………………… 5 3.11 Vision statement……………………………….…………………… 5

3. Product and Service………………….........……………….…………………….. 6 4.12 Business Model……………………….…………………………….. 7 4.13 Competitive Landscape………………………………………… 7

4. Market Plan………………….........................…………………………………….. 8 5.14 Segmentation…………………………………..…………………… 8 5.15 Price………………………………………………………………..…… 8

5. Market Analysis…………………...................…………………………………… 9 6.16 Market segmentation…………………………………………….. 9 6.17 Target Market Segment Strategy……………………………. 10 6.18 Sale forecast………………………………………………………….. 10

6. Strategy Implementation………………….........……………………………... 11 7.19 SWOT Analysis…………………………………………………….. . 11 7.20.1 Strengths………………………………………………….. 12 7.20.2 Weakness…………………………………………………. 12 7.20.3 Opportunity……………………………………………… 12 7.20.4…...

Similar Documents

Business Plan Start for a Mobile Dog Grooming Business

...Action Step 10.3 (cover page) Phantastic Dog Grooming Enter the business name Cleanliness is DOG-liness Enter tag line if any Insert your logo BUSINESS PLAN Business Plan Prepared By P.T. Enter your full name Groomer and Consultant Enter your title Phantastic Dog Grooming Enter the company name XXX Oceanside Avenue Enter the company address Oceanside, CA 92057 Enter city, state, and zip code 760-509-4845 Enter the phone/fax number(s) phantasticcleandog@gmail.com Enter your e-mail and Web addresses Date Prepared Enter month and year June 18, 2012 Table of Contents Action Step 10.3 (table of contents) The page numbers on the table of contents are inserted automatically but need to be updated as you add to your plan. Click on the page number, or select all page numbers, and press F9 to update. Updating the Table of Contents will eliminate the hidden links to the Action Steps and any formatting you have added. After you update the TOC automatically, you may want to format the type so it looks as you prefer. Executive Summary 1 Management and Organization Plan 2 Legal Form of Business 2 Management Team 2 Board of Directors/Advisory Board 2 Recruitment and Selection of Employees 2 Compensation and Ownership 2 Employee Reward and Incentive Plan 2 Communication 2 Infrastructure 2 Product / Service Plan 3 Purpose of Product/Service 3 Features and Benefits 3 Stage of......

Words: 5008 - Pages: 21

How to Start Up Business

...Executive Summary This is a business plan written on introduction of e-cigarette in Malaysia. E-cigarette is a new form of cigarette being used to replace the existing since it produces less harm than the conventional one. To date, there is not only no known side effect caused by consuming e-cigarette, but significant acceptance of this new product to substitute conventional cigarette was found among western countries. The business was started by developing Vision and Mission of the company formed in order to provide clear direction for the company in future development. The business is carried out under TOP Cigarette Sdn Bhd with a Vision to become the first leading e-cigarette in Malaysia by ensuring high quality of our cigarette. It is also attached with an analysis concerning on the external environment that could affect our business through Political, Economical, Social and Technological (PEST) analysis. The analysis found significant environmental factors that are favour operation of e-cigarette in Malaysia. Political environment of Malaysia create a great opportunity for the business to expand since the conventional cigarette seems to be governed more strictly through various new implementations to discourage people from smoking. Viewing from economical factor, constant increase in cigarette’s prices had possibly forcing the smoking population to look for other alternative to satisfy their wants. Besides, we also found interesting facts on price spent to buy......

Words: 775 - Pages: 4

Business Plan for Start Up

...Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why......

Words: 5141 - Pages: 21

Planning a Start-Up Business

...Planning a Start-up Business Introduction Starting a business can be scary; especially if you do not know what you are doing, or if you are doing it by yourself. It can also be an exciting experience if you have done the research, established a business plan, and stay committed. There are facilities where start-up business can go for help, advice, and services to help them in getting started. These are called business incubators. Business incubators can be located in a rural or urban location, and provide skilled services, technology such as internet, or phone lines, and minor assembly of products (Schermerhorn, 2013). Discussion Content The importance of a feasibility study and a business plan. When thinking about a feasibility study and a business plan, one may think that they are the same thing. They are not. A feasibility study is a study that determines whether a potential business will be able to operate successfully. A business plan formulates how and where the business will go and how it will be financed. Usually, one would execute a feasibility study, and then prepare a business plan. A feasibility study can be very helpful initially. It assists the entrepreneur in addressing an important question, “should we proceed with the proposed project idea?” (Hofstrand & Holz-Clause, 2009). By researching and contemplating different ideas in the study, a person can determine which course of action will be the best to adapt. A feasibility study develops into the......

Words: 1065 - Pages: 5

Business Start Up

...Top tips on creative thinking as a powerful business tool Do you remember playing the word association game? What is the first thing that comes to mind in response to 'creativity?' For most people it is probably 'art' or something similar, it is probably never 'business.' Creativity is not simply the preserve of the artist. It is something built into everyone, even the businessperson! Thinking creatively is a powerful business tool that can help businesses exploit new opportunities and solve problems, all of which can result in improved profitability. Mike Waddell of Adsidia offers tips on creative thinking as a tool to help you generate new thinking in your business. Edward de Bono, of 'lateral thinking' and 'Six Thinking Hats' fame, observed that the human mind is a very efficient pattern making and matching system. The problem is that our minds are lazy. This means that we tend to force fit new scenarios to old patterns instead of making new ones. De Bono called this 'cliché thinking.' These clichés include our responses and so we inherently limit our ability to exploit new opportunities. The question is how can we break through the clichés to benefit our business? This in essence is what creative thinking is about - it is the process of finding new perspectives and developing new thinking. The question is how can we break through the clichés to benefit our business? This in essence is what creative thinking is about - it is the process of finding new perspectives......

Words: 3927 - Pages: 16

Start Up Business Consultancy Rules & Report

...exchange operated by CSE. It also consists of a dedicated regulator, the Securities and Exchange Commission (SEC). Since, it implements rules and regulations, monitors their implications to operate and develop the capital market. It consists of Central Depository Bangladesh Limited (CDBL), the only Central Depository in Bangladesh that provides facilities for the settlement of transactions of dematerialized securities in CSE and DSE. Dhaka Stock Exchange was set upon 28th April, 1954 that started formal trading on early 1956. Post-independence government did not promote a capital market during the first five years, and it was activated again in 1976 with 9 issues on board. In 1995, a second bourse, the Chittagong Stock Exchange, was set up with sophisticated logistic support and modern management. 3.1 Stock Exchange as an Organization Both Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange are incorporated as a public Limited Company. It is a Self-Regulatory Organization and its activities are regulated by: - Articles of Association - Rules and regulations and bye-laws of the exchange - Companies Act 1994 - Securities and Exchange Ordinance 1969 - Securities and Exchange Rules 1987 3.2 Instruments The Listed Securities Including Mutual Funds, Debentures and Bonds in the DSE number 444 as on 23rd November, 2010. 3.3 Share Categorization: A, B, G, Z & N The prime bourse of the......

Words: 3807 - Pages: 16

Business Start-Ups and Costs

...Key terms: •PRICE: The amount paid by a consumer to purchase one unit of a product. •TOTAL REVENUE: the income received from an organisation’s activities. Total revenue= price per unit x quantity of units sold. •PROFIT: the difference between the income of a business and its total costs. Profit= total revenue – total costs Total revenue Total revenue may also be described by the following terms: • Income • Revenue • Sales Revenue • Sales Turnover • Turnover The total revenue (TR) can be calculated by multiplying the average selling price (p) by the quantity sold (q): TR= pxq e.g. Selling price= £8; Items sold= 5; Total revenue= £40 Similarly, if the total revenue is £48 and the selling price (sp) is £4 the quantity sold (qs) is £48/£4= 12 units QS= tr/sp Also if TR is £60 and QS is 10 units, the selling price is £6 (£60/10) SP= tr/qs Profit Profit is the prime objective of most firms. There are two ways of improving profit: • Increase sales revenue • Decrease costs A combination of both would be the ideal way of achieving additional profit. Costs Some functional areas of a business (e.g. production or administration) can help to achieve rising profits by reducing costs. A business can increase profit by using different methods like: • cutting down on staff • reducing the amount of wastage on the production line However businesses have to be careful because these savings should not compromise the quality of their products or service. If......

Words: 1342 - Pages: 6

Business Start Up

...Business Start Up Proposal for Bill I have included all of the necessary items for a startup business. I will first list all items that I believe will best suit you for what you need and then I will also list a few items that I recommend to make things more convenient. Hardware: Laptop It works well for both an office and on the go. I recommend the HP ENVY Touchsmart 17.3” touch screen laptop. It has 8GB of memory, and a 1TB hard drive. It has 4 USB ports so you would be able to plug in multiple items, memory card slot, Cloud storage, as well as Bluetooth compatible. This laptop has a program called Bit Locker, which creates encryption on your device for added security. Cost: $879.00 through Best Buy Tablet Microsoft Surface 2 is a great tablet for an on the go worker. It runs off of Microsoft Windows RT which would allow you to go back and forth between you laptop and tablet using Sync as well as front and rear facing cameras for video conferences. Microsoft Office comes pre-loaded on the device. You will also have access to the Cloud from this device as well. Cost: $449.99 at Best Buy Cell Phone I recommend a Windows cell phone such as the Samsung ATIV SE 4G LTE. It has 4G speeds which are the fastest currently out there, Bluetooth compatible, Microsoft Office, Cloud access, and front and rear facing camera. Cost of the phone will depend on if you currently have service and in you will be up-grading your current phone. Cost: $199...

Words: 430 - Pages: 2

Nursery Business Start-Up

...Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is......

Words: 5183 - Pages: 21

Business Start Up

...Task 1 In this task, I will develop a report which will guide the audience through the process of setting up a business. The first part of my report will include the following: 1.1 The range of decisions. In order to start my business, the first decision will be to choose between online or physical structure, in my case ,I will go with online business which I found very easy because of the development of new technology. You've made the decision to start a business. Now you're asking yourself, "What type of business should I start?" You already know that there's a world of possibilities out there for anyone who wants to start a business. How can you possibly win now them down to find the type of business that's right for you? The approach outlined in this report will help. Once you've worked your way through these five decisions, you will have a much better idea of exactly what type of business you want to start 1) Retail or wholesale type of business? Where do you want to be positioned on the supply chain? Retail businesses sell goods directly to consumers, usually in small quantities. Wholesalers buy goods (often in large quantities) from manufacturers or importers and then sell them to retailers and other distributors. 2) Franchise or independent type of business? Many established companies offer franchises, which are basically copies of their companies. If you buy a franchise, you are buying the right to sell the parent company's goods and/or services in......

Words: 328 - Pages: 2

Start Up Decision of Small Business

...Count: 480 Discuss whether readiness and restraint factors are likely to be more relevant in influencing the start-up decision of a potential small business owner more than the other characteristics Peacock (2004) is discussing. Peacock suggests that entrepreneurial characteristics formulate a high need for achievement and the inner locus of control to try something uncertain (Peacock 2004, p. 43). Liles theorizes that entrepreneurs start out like many other ambitious individuals, however become people apart due to the external factors of readiness and restraint. (Peacock 2004, p. 46). Burns concludes that few people start up their own business due to the lack of capital and self-doubt, therefore a trigger such as unemployment or the desire to make money is needed (Burns 2002, p. 93). Therefore, readiness and restraint factors must be complimented with the cognitive characteristics identified by Peacock to define entrepreneurship. A person’s readiness requires a specific self-confidence, representing a feeling of mastery, gained through experience, exposure, specific skills, and industry knowledge (Peacock 2009, p. 44). Entrepreneurs must believe that their skillset can meet the perceived demands of the tasks expected in entrepreneurial activity (Gatewood, Shaver & Gartner 1995, p. 385). This suggests that individuals who are successful at getting into business might have skills and abilities that better match the opportunities they face (Gatewood, Shaver &......

Words: 605 - Pages: 3

Small Business Start-Up Checklist

...Startups A Small Business Start-Up Checklist 1. Conduct Research and Development *First, answer the following questions: · Is there a current or potential demand for your product or service? · Who makes up your target market? · Does the demand have potential staying power? · What does the current competition look like? · What are the anticipated production/operation costs? (This includes the average cost of any necessary supplies, equipment, and facilities as well as the cost to hire employees.) 2. Make a List of Available Resources *Determine all the assets, knowledge, and expertise that will be needed to start the business *Get an adviser. For free counsel: · Service Corps of Retired Executives (SCORE) · The Small Business Association (SBA) · Micro Mentor · Additional online business resources 3. Create a Start-up Budget *Calculate your start-up costs and complete a start-up budget worksheet 4. Develop a Business Plan *Define your company's mission, the product/service you intend to offer, the industry and market segments you want to enter, the setup and structure of your business, and a financial analysis *Some free online business resources: · Myownbusiness.org - free online business course · Small Business Association - a collection of basic articles on writing a business start-up plan. · Allbusiness.com - specific articles on business plan creation as well as some downloadable templates. · SCORE - an online business workshop · Bplans.com......

Words: 1034 - Pages: 5

Business Start Up Study Guide

...Strategic management - the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives .Strategic management is used synonymously with the term strategic planning. Sometimes the term strategic management is used to refer to strategy formulation, implementation, and evaluation, with strategic planning referring only to strategy formulation. Defining Strategic Management- A strategic plan is a company’s game plan. A strategic plan results from tough managerial choices among numerous good alternatives, and it signals commitment to specific markets, policies, procedures, and operations. Stages of Strategic Management = (strategy formulation, strategy implementation, Strategy Evaluations) Strategy formulation - Includes developing a vision and mission, identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long-term objectives, generating alternative strategies, and choosing particular strategies to pursue. Strategy Formulation Deciding what new businesses to enter what businesses to abandon How to allocate resources whether to expand operations or diversify Whether to enter international markets whether to merge or form a joint venture How to avoid a hostile takeover Strategy implementation -- requires a firm to establish annual objectives, devise policies, motivate employees, and allocate resources so that formulated......

Words: 5336 - Pages: 22

Business Start-Up

...mistakes people make while starting the business---- According to the Bureau of Labor Statistics, 50 percent of all small businesses fail within the first five years. About 30 percent survive only two years. If you want to be on the positive side of those numbers, there’s a lot of hard work ahead. While every business is different, there are a few major mistakes
that are among the most common people make when starting a business. 1. Thinking that all you need is an idea. There’s a lot more. First and foremost is a good work ethic. The idea is just the beginning. You need to frame all the details of your idea from beginning to end, including game-planning and preparing for ‘what-ifs.’
You’ve got to create a solid foundation that you can build on. If you don’t dot your ‘i’s’ and cross your ‘t’s’ you’ll never get out of the gate. 2. Not having a good lawyer and a good accountant. Starting a business is complicated and rife with landmines. There are laws that must be followed and
those include tax laws. The IRS. doesn’t play around. Make the wrong move or don’t file the right paperwork and you could find yourself in some real trouble. Retaining a lawyer and an accountant with an expertise
in your specific type of business cab save you from a serious crisis. 3. Spending too much money too soon. You may have the capital, but that doesn’t mean you should spend it all right up front. You need a balance between
investing enough to make sure your business gets off the ground and......

Words: 547 - Pages: 3

Reflective Essay on Business Start-Up

...Reflective Essay MGT3193 I have always wanted to start my own business. The knowledge and experience gained from completing various components of the business plan for this module has definitely equipped me with the some of the skills necessary for entrepreneurship. After taking this module, I would say that I am now looking at businesses differently and I am more appreciative of the processes behind managerial decision-making - specifically the seemingly innocuous details that make all the difference for an organisation. For example, hitherto I did not really appreciate the effect music has on consumers/ and or employees. I have since learnt that many studies point to background music being used in retail stores to: “improve store image, make employees happier, reduce employee turnover, and stimulate consumer purchasing” (Milliman, 1982, p.86). Dr Mike Lee describes the entrance of supermarkets as a landing strip reiterates the importance of making it appealing to attract customers (Hubbard, 2016). Another thing I have observed is that supermarkets usually put their most profitable goods at eye-level; this is where customers are most likely to see them. For example, in the stationary section of my local Tesco, you would see the higher priced materials at eye level and the cheaper goods are usually located on the higher or lower level shelves. Whilst writing up this business plan, I have used my knowledge and tools from other modules as well as the tools provided in this...

Words: 889 - Pages: 4

Mina El Hammani | suivante» | Lot of 50 -- New 1/10 oz Liberty Design .999 Fine Silver Rounds Tube Roll