Strategy for Phu Van Company

In: Business and Management

Submitted By buivanphu
Words 377
Pages 2
STRATEGY of COMPANY.

Phu Van Company was set up a business strategy that focus on the real estate brokerage & consulting. They also developing branches system by franchising.
Go into the details, we using the SWOT model to analyze Phu Van strategy. Strengths | Weaknesses | * Extensive retail network, the number of multiple retail outlets. * Phu Van has two petrol supply: Thanh Le and PV Oil so can flexibility in business and not worry be temporary shortages. * Phu van was established many years ago so it gained a place in the hearts of the people in the area. * There was petroleum transportation system. * As general agent, Phu Van get benefit directly from the oil and gas corporations PVOil without going through any third party. * Working capital from banks. | * Loans from banks. * The retail system is distributed on a wide area. * High costs and capital spending. * Have to import a large quantity of fuel to maintain the position of general agents. | Opportunities | Threats | * Get benefits when the price of fuel was changed to increase. * The Developing Economies. * Government subsidies for fuel. | * Get loss when the price of fuel was changed to decrease. * Reduced demand in the rainy season. * Loss increases during the rainy season (expansion of gasoline, heat expands and cold shrink). * Many competitors. * Dominance of state companies. |

ACTION: * With these Strengths and Opportunities >< Weaknesses: * Phu Van should leverage its financial strength to expand retail network. * Diversified products and services to utilize capability of company. * Using transportation system to provide transport services.

* With these Strength and Opportunities >< Threatens: * Upgrade warehousing and logistics techniques to reduce the impact of environment and external factors.…...

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