Summary X

In: Business and Management

Submitted By Lovain
Words 11871
Pages 48
De vijf concurrentiekrachten en strategievorming

D1201–1

De vijf concurrentiekrachten en strategievorming
Michael E. Porter1

1 2 3 3.1 3.1.1 3.1.2 3.2 3.3 3.4 3.5 4 5 6 7

Inleiding Winstgevendheid van bedrijfstakken De vijf concurrentiekrachten Dreiging van toetreding Toetredingsdrempels Verwachte represaillemaatregelen Macht van leveranciers Macht van afnemers Dreiging van substituten Rivaliteit tussen bestaande concurrenten Factoren, geen krachten Veranderingen in de bedrijfstakstructuur Implicaties voor strategie Slot

D1201– 3 D1201– 4 D1201– 7 D1201– 7 D1201– 8 D1201–11 D1201–11 D1201–13 D1201–15 D1201–16 D1201–19 D1201–23 D1201–26 D1201–36

1

Michael E. Porter is de Bishop William Lawrence University Professor aan de Harvard Business School (Harvard University). Hij is zesvoudig winnaar van de McKinsey Award, onder meer voor zijn meest recente Harvard Business Review-artikel (december 2006), ‘Strategy and Society’. Hij schreef dit artikel samen met Mark R. Kramer.

48 Handboek Management Accounting

mei 2008

D1201–2

De vijf concurrentiekrachten en strategievorming

N.B.: Dit artikel is een vertaling van een recent gepubliceerde bijdrage van Porter in Harvard Business Review: M.E. Porter, ‘The Five Competitive Forces that Shape Strategy’, Harvard Business Review, januari 2008. Vertaling: drs. E. Kerkman

48 Handboek Management Accounting

mei 2008

De vijf concurrentiekrachten en strategievorming

D1201–3

1

Inleiding

Het begrijpen van de concurrentie en er grip op krijgen is in essentie de taak van de strateeg. Vaak definiëren managers ‘concurrentie’ te beperkt, alsof die alleen zou optreden tussen de bestaande directe concurrenten. Echter, concurrentie om de winst vindt niet alleen plaats tussen gevestigde rivalen in de bedrijfstak. Er zijn nog vier andere ‘krachten’ op het vlak van concurrentie: klanten,…...

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