Swot for Ford

In: Business and Management

Submitted By ETCEric
Words 2311
Pages 10
Ford Motor Company
Eric Andrews IRN: 9003104860
MGT/521
December 30, 2012
Dr. Tim Williams

The purpose of this report is to conduct a SWOT analysis of the Ford Motor Corporation. The author will decide which parts of the SWOT analysis are most relevant to the decision to invest in the company. The author will identify the company’s internal and external stakeholders and those stakeholders’ wants and needs. The author will also explain how the company is fulfilling those needs and if they are not; why those needs are not being meet and how he company can fulfill the needs not being met.
Strengths
Brand Image Ford Motor Company has strong brand recognition through out the world and is one of the oldest manufacture of automobiles in the world. The company manufactures and distributes automobiles in over 200 markets on six continents (Ford, 2012). Ford’s main strength is it’s brand image because of the Ford and Lincoln brand name (Ford, 2012). Ford place seventh in 2012 amongst the leading automotive brands, ahead of (a) Audi, (b) Hyundai, & (c) Lexus (Ford, 2012). The company’s market share in the United States increased from 14.2% in 2008, to 16.5% in 2011 on the combined sales of their cars and trucks (Ford, 2012). The company is the leading automaker in Canada and Turkey with a 17.1% and 15.8% of car and truck sales (Ford, 2011). Their share of the market in Brazil and Argentina is a respectable 9.8% and 12.9%. The company’s market share throughout the world greatly enhances their competitive advantage and has increased bargaining power (Ford, 2012)
Operational Network Ford operates a globally strong and diverse operational network. The company operates (a) sixty-nine manufacturing plants, (b) forty-one distribution centers and warehouses, (c) fifty-six engineering, research and development centers, and (d) one-hundred and ten sales offices…...

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