Swot

In: Business and Management

Submitted By crystalsun
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SWOT ANALYSIS ON Zappos.com - November 25th, 2010
Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States, the company warehouse is located in Shepherdsville, Kentucky, along with an outlet store.

Since its founding in 1999, Zappos has grown to be the largest online shoe store.Zappos did "almost nothing" in sales for 1999, but grossed over USD$800 million in merchandise sales in 2007 and grossed over $1 billion in 2009. In July 2009, under pressure to deliver a return to Sequoia Capital and its other investors, the company announced it would be acquired by Amazon.com in an all-stock deal; by the time the deal closed in early November, the deal was worth about $1.2 billion.

The name Zappos is derived from the Spanish word zapatos, meaning shoes.

Strengths

* Effective communication
* Innovation
* Online growth
* Loyal customers
* Pricing
* Unique products

Strengths
[list]
[*]Effective communication [*]Innovation [*]Online growth [*]Loyal customers [*]Pricing [*]Unique products [*]Customer Service [/Great shipping Low fixed cost Strong brand unique company culture] Dummy

Weaknesses

* Weak real estate
* Not too many Locations, throughout the US

Weaknesses
Weak real estate - what real estate? this is an internet co right?
Not too many Locations, throughout the US
Pricing: does not offer price comparison woow

Opportunities

* Innovation
* Online
* Takeovers
Opportunities
[list] [*]Innovation [*]Online [*]Takeovers [*] Hire more transexual workers because they are stronger and will scare the competition

Threats

* External changes (government, politics, taxes, etc)
* Product substitution
* External Changes would include job losts and disinterests of the actual produucts offered in the online store.
* The possibility of acquisition by bigger…...

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