In: Science

Submitted By punamssss
Words 7062
Pages 29
Ghirardelhi Chocolates

Ms Sudha Chandran
Vijay Kumar
Ms Anuradha

Dr. S Vasudevan

Executive Summary

Ghirardelhi Chocolate Factory is a confectionery manufacturer franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. It is in the business of premium chocolates and other confectionery products. The business believes that it should seek opportunities to continue to their growth by providing good quality, variety, comfortable store ambience and atmosphere. Market penetration will create strong name recognition, which is essential for the company’s expansion plan.

The management of Ghirardelhi Factory is the responsibility of the franchisee that commits to continue the growth of the business. This is part of an expansion strategy as the company always plans to open company-owned and franchised stores. The franchised stores enable the company to open more stores quickly with no capital investment. Our consumers are mainly corporate employees and impulse buyers,

Our business is proposing Metro Mall in Chennai as the next site location. This location has all the essentials needed for Ghirardelhi Factory to continue its tradition of selling chocolates to its target market,. Ghirardelhi Factory will continue to provide quality confectioneries to corporate.. The in-store demonstrations of chocolate are sure to satisfy the sweet tooth of our client base.

Ghirardelhi Factory Overview

In 1981, S. Vasudevan and his family in the sub-urb town of Delhi, founded Ghirardelhi
Factory, which has grown to be franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. We aim to maintain the confectionary’s taste and quality, an inviting ambience with a distinctive aroma from in-store candy making stations, excellent customer…...

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