Term Paper on Pharma

In: Other Topics

Submitted By Madhurika
Words 7934
Pages 32
IIM BANGALORE

Final Report for Contemporary Concerns Study Project
Repositioning Strategy for Indian Pharmaceutical Companies in Global Context
Submitted to PROFESSOR MURALI PATIBANDLA (FACULTY,CORPORATE STRATEGY AND POLICY)

Submitted By

Ravela Madhurika- 1211132 Tanveer Mohd Ansari-1211151

Contents
Introduction .................................................................................................................................................. 3 Global Pharma Industry ............................................................................................................................ 3 Major players of the world pharmaceutical industry ................................................................................... 5 Major Players ............................................................................................................................................ 6 Pfizer Inc................................................................................................................................................ 6 GlaxoSmithKline .................................................................................................................................... 6 Sanofi-Aventis ....................................................................................................................................... 6 Novartis ................................................................................................................................................. 6 Indian Pharma Industry................................................................................................................................. 7 Drivers of the Demand .............................................................................................................................. 7 Drivers of Supply…...

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