Valiram Group (Luxury Venture)

In: Business and Management

Submitted By marchy8
Words 1859
Pages 8
Table of Contents
Table of Contents
Introduction:
Company Background:
External Analysis
3.1 Technological Factors:
3.2 Legal Factors:
3.3 Economic Factors:
3.4 Social Factor:
5 Force of Analysis
4.1 Threat of new entrants:
4.2 Threat of substitutes:
4.3 Suppliers:
4.4 Customers:
4.5 Intensity of rivalry:
Internal Environment Analysis:
SWOT Analysis:
Recommendations:
Conclusion:
Reference List: 

Title:
Valiram Group (Luxury Venture)
Introduction:
My scope of this essay is to let you know more about this company. What they are doing and how they operate as a team.
Company Background:
The Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specializing in the textile trade. Today, the Valiram Group is Southeast Asia's leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary.

External Analysis
3.1 Technological Factors:
Technology performs an increasingly important part in the retail store industry. Many consumers and some businesses buy on the internet. Companies that have yet to jump on this trend face lower revenue, creating financial problems. Large suppliers understand the advantages of on the internet accessibility. Not only does it provide convenience to customers who have no time for shopping, but also it can eliminate their competitive. Many suppliers carry discounts or deals on certain products, to make their revenue increase.
3.2 Legal Factors:
The law goes down from the government or higher authorities would have an impact in how business are runed. Problems such as workers’ privileges and kid work regulations have…...

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