Wald Press

In: Business and Management

Submitted By abhibb11
Words 1502
Pages 7
WALD PRESS
Written Analysis and Communication- I

KUMAR ABHISHEK AIIM -PGPIM-2012-24 03-09-2012

Letter of Transmittal

To: Manager, Wald Press From: Abhishek, Executive, Wald Press Date: 03/09/1946 RE: Analysis & recommended remedies of current problems faced by Wald Press

Wald Press is under tremendous pressure from Campbell Brothers to drop the outside contracts and concentrate all production on its orders only. But Wald Press does not want to drop outside contracts and also cannot afford to displease or loose Campbell brothers. The purpose of the report is to find the suitable solution that will help Wald Press in maximizing profit, and strengthening company’s position in the market, keeping in mind all the constraints. The contents of the report concentrate on the recommendations supported by data along with the action plan to realize the purpose.

Sincerely, Kumar Abhishek Executive-Production

Executive Summary
Campbell Brothers, a Manhattan publishing house is pressurizing Wald Press to drop outside contracts, which it has obtained during the depression of 1930’s, when Campbell brothers was unable to supply Wald Press with sufficient work. Wald Press does not want to drop outside contracts, and also capacity expansion and overtime are not feasible. Several options have been considered in order to deal with this intricate issue, and after analyzing each option, the option which suits the best is considered. Action plan for implementation of the selected option supported by data has also been developed. (Words: 94)

Table of Contents
Situation analysis ........................................................................................................................ 5 The Problem ............................................................................................................................... 5 The Options…...

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