Whole Foods Market

In: Business and Management

Submitted By ryry93
Words 4823
Pages 20
Topic: WHOLE FOODS MARKET : VISION, CORE VALUES AND STRATEGY

Contents: * Introduction……………………………………………………2 * Main activity & Target group……………….......……………2 * Geographic Market & Acquisitions………......….….....…….2 * Challenges…………………………….………………………...3 * PEST…………………………………………………………….3 * Environmental analysis………………………………………...4 * Michael Porter 5 forces model…………………………………5 * Internal analysis………………………………………………...6 * Possessed Resources ……….………….……………………….7 * Strengths……………………………….……………………….7 * Weaknesses…………………………….……………………….8 * SWOT Analysis………………………….………………....…..8 * Current Economic Performance……….……………………..9 * Objectives………………………………….…………………...9 * Core values………………………………….………………….9 * Vision…………………………………………………………..10 * Mission…………………………………………………………10 * Strategy……………………………………....………………...11 * Conclusion……………………………………………………..11

Introduction
I
n 1978, 25-year-old college dropout John Mackey and 21-year-old Rene Lawson Hardy, borrowed $45,000 from family and friends to open the doors of a small natural foods store called SaferWay in Austin, Texas.When the couple got booted out of their apartment for storing food products there, they decided to simply live at the store. Two years later, John and Rene partnered with Craig Weller and Mark Skiles to merge SaferWay with their Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. At 1,160 square feet and a staff of 19, this store was quite large in comparison to the standard health food store of the time. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States.
Main activity & Target group
W

hole Food Company is a grocery store featuring good, wholesome food, not a "health food" store filled with…...

Similar Documents

Whole Foods Market Study

...1. Whole Foods Market’s strategy for success in the marketplace seems to be product leadership. Evidence of this can be seen throughout the documents on the company web site. The first core value listed on the first page of the Annual Stakeholders Report is “Selling the Highest Quality Natural & Organic Products Available”. That shows that the company prides itself on not only having high quality products, but on having as high or higher quality than any other supermarket. Throughout the Stakeholders Report, phrases like “our emphasis on the highest quality perishable items” and “we adhere to the highest quality standards” reinforce that concept of product leadership. Further evidence of the product leadership CPV can be found in the company’s Declaration of Interdependence, which states “Our goal is to sell the highest quality products that also offer high value for our customers”. It could also be argued, of course, that the company focuses on the customer intimacy CPV, based on the second core value of “Satisfying and Delighting Our Customers”. The website frequently references the unique shopping atmosphere WFM wants to create for customers, and WFM seems to have a particular niche in its market, much like Starbucks, which the text lists as a business that relies on the customer intimacy CPV. However, the Starbucks mission statement has the following as a guiding principle: “Develop enthusiastically satisfied customers all of the time”. Starbucks seems to have......

Words: 1249 - Pages: 5

Whole Foods Market

...Jordan Davis Whole Foods Market Baker College Whole Foods Market Economic environment The economic environment is describe as the totality of economic factors, such as employment, income, inflation, interest rates, productivity, and wealth, influencing the buying behavior of consumers and institutions. It has five main components; they are economic conditions, economic system, economic policies, international economic environment and economic legislations. Whole Foods CEO John Mackey has pioneered a different approach for the operation of his company than most large retail businesses. John Mackey has the ideal that business and “crony” Capitalism is fundamentally based on greed, selfishness and the exploitation of consumers, workers, society, and the environment for the goal of maximizing profits.(Mackey 2013). However as his business has grown and become very successful he grew to believe that if ran correctly business and capitalism can be a vehicle to solve most of the economic problems of the world we live in. (Mackey 2013). The economic condition of the world affects the profitability of Whole Foods Company through several different factors. The standard of living in which the customers of Whole Foods Market are subject to dictates the amount of tangible goods they can purchase from the company. Organic offerings cost more to produce that other types of offerings making the price to consumers considerable higher than......

Words: 1660 - Pages: 7

Whole Foods Market

...strategy that Whole Foods Market pursuing? The principal purpose as an organization in helping support the health, wellbeing, and healing of both people (costumers and Team Members) and of the planet (sustainable agriculture, organic production and environmental sensitivity). The mains elements of the strategy that Whole Foods Market pursuing is to grow but maintaining the same standards of quality and service. The Growth strategy had been to expand via combination of opening its own new stores and acquiring small, owner-managed chains that had capable personnel and were located in desirable markets. In 2008 the company had 89 stores averaging 51,500 square feet located in 36 states. 2. Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry? Whole Foods Market does have a well matched strategy to the recent developments and conditions in the natural and organic food segments of the food retailing industry. The strategy of Whole Foods Market is to grow by providing quality organic products. Consumer demand for organic foods was growing at close to 20 percent annually, for several factors: * Healthier eating patterns on the part of a populace that was becoming better educated about foods, nutrition, and good eating habits. * A “wellness” trend among people of many ages and ethnic groups. * Increasing consumer concerns over the purity and safety of......

Words: 829 - Pages: 4

Whole Food Market

...Whole Food Market Whole Foods an Organic Food Mogul 1. Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. There has been a major trend change in the retailing of organic foods. Those trends not only affect Whole Foods Market but the organic food industry as well. In an article written by the Good Food World Staff, they listed 14 trends that the organic industry and Whole Foods Market should lookout for. Listed are just a few that would have a serious impact on Whole Foods Market. • The Economy: with the economy slowing and the job market showing very little promise consumers are still wanting a healthier lifestyle. Low-income families have also joined in on a healthier lifestyle and learn to budget by saving money and using coupons. Although organics are here to stay consumers are wondering were the next dollar will come from. The natural /organic companies that can stay afloat will countinue to do well. • Social Networking: in the world of marketing word of mouth is one method of getting information out quickly. Internet tools such as Facebook and Twitter can help build social networks for the organic markets growth. They give insight on what other companies are selling and at what price. Social networking can also help with brading of certain products. • Organic and Climate Change: all to often society blames global warming for every thing. But there are many other factors that come into play like greenhouse gas......

Words: 296 - Pages: 2

Whole Foods Market 2008

...COMPANY BACKGROUND Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since then. Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat (Thompson, Strickland, & Gamble, 2010, p.C-2). The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. John Mackey, the company’s cofounder and CEO, believes that Whole Foods’ rapid growth and market success has much to do with its having “remained...

Words: 6451 - Pages: 26

Whole Foods Market

...Whole Foods Market Whole Foods Market Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market Whole Foods Market was established in 1980 by three local Austin, Texas natural food store owners (Thompson, Strickland & Gamble, 2009, p. C-6). In 1991 Whole Foods Market started with ten stores in the U.S. The company’s success has enabled it to grow to a total of 276 stores in United States, Canada and Great Britain as of 2007 (Thompson, Strickland & Gamble, 2009, p. C-2). The growing trend of organic foods has continued to increase. Sales rose from $1.8 billion in 2000 to $6.5 billion in 2007 (Thompson, Strickland & Gamble, 2009, p. C-11). Trends that can negatively impact Whole Foods Market are “through a loss of sales, reduction in margin from competitive price changes, or greater operating costs such as marketing” (Annual Report, 2009). The major trend that affected Whole Foods Market was mainstream supermarkets, such as Safeway, Kroger and Publix, expanding its grocery selection to include organic products (Thompson, Strickland & Gamble, 2009, p. C-5). Prior to the introduction of organic foods, it was rare to shop at a local Safeway or Kroger to purchase these items. In addition, some stores have introduced their own private label of organic products. It is now not uncommon to walk into one of these supermarkets and find an aisle or section dedicated to organic products. The impact this could have...

Words: 1845 - Pages: 8

Whole Foods Market Csr

...Whole Foods Market Corporate Social Responsibility Whole Foods Market prides itself on their Corporate Social Responsibility. They do not have a written initiative in place but do have many aspects of it on their website. They are very much into the community, the environment sustainability. One way they benefit society is by supporting organic farmers. The government does not subsidize the organic farmer like they do the non-organic farmer making it harder for them to make a profit. The non-organic farmer uses 1.2 billion pounds of pesticides each year. The organic farmer uses no toxic chemicals. By supporting the organic farmer, they are helping to keep the air we breathe, the water we drink and the food we eat clean. This is why they can state in their mission statement that they are “selling the highest quality natural and organic products available.” Whole Foods Market was one of the first American companies to sign on to participate in the Marine Stewardship Council. This Council promotes sustainable fisheries and responsible fishing practices worldwide to help preserve fish stocks for future generations. Whole Foods will only sell fish with the Marine Stewardship Council (MSC) label. This lets the Whole Foods Customer know that they are supporting seafood sustainability by buying these seafood products. This also lets the customer know that Whole Foods has taken their pledge of quality food seriously. Whole Foods Market gives over 5% of their total net......

Words: 519 - Pages: 3

Whole Foods Market

...MAKALAH MANAJEMEN STRATEJIK WHOLE FOODS MARKET IN 2008 - VISION, CORE VALUES, AND STRATEGY Oleh: KELOMPOK 6 Siti Aisyah Rachmawati 14/MPA-XXXB/34 Devi Rosalia Yuliani 14/MPA-XXXC/33 PENDIDIKAN PROFESI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS GADJAH MADA YOGYAKARTA 2015 PENDAHULUAN Didirikan pada tahun 1980 di Austin, Texas, dengan John Mackey sebagai pendiri dan CEO, Whole Foods Market telah menjadi pemimpin dalam gerakan makanan alami dan organik di seluruh Amerika Serikat selama 27 tahunnya. Perusahaan menjual kualitas tertinggi, diproses dengan baik, beraroma dan diawetkan secara alami. Whole Foods menjadi perusahaan publik pada tahun 1992, dan memperdagangkan sahamnya di NASDAQ. Misi perusahaan adalah untuk mempromosikan vitalitas dan kesejahteraan semua individu dengan menyediakan kualitas tertinggi, terutama ketersediaan makanan sehat. Kemurnian makanan dan kesehatan tubuh secara langsung berhubungan dengan kemurnian dan kesehatan lingkungan, dan misi utama mereka dikhususkan untuk promosi makanan organik, makanan sehat, dan keberlanjutan seluruh ekosistem. RUMUSAN MASALAH Pemetaan arah perusahaan: visi dan misi, tujuan, dan strategi. 1. Apa implikasi dari proses penyusunan dan pelaksanaan strategi. 2. Tahap 1: Pengembangan visi, misi, dan nilai inti. 3. Tahap 2: Penetapan tujuan. 4. Tahap 3: Penyusunan strategi. 5. Tahap 4: Pelaksanaan strategi. 6. Tahap 5: Evaluasi kinerja dan inisiasi penyesuaian......

Words: 2459 - Pages: 10

Whole Food Market Industry

...Whole Foods Market Industry Whole Foods Market Industry Originally, Whole Foods Market (WFM) was founded in Austin, Texas, by twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy in 1980 with a staff of 19 people. It was born with the idea to provide a grocery store featuring good, wholesome food; not a "health food" store filled with pills and potions. As soon as the store opened, it was an immediate success and there were less than half a dozen natural food supermarkets in the United States. Sales doubled each year for the first four years. From 1980 to present day, the company has grown primarily through various mergers and acquisitions, which have included their signature brand coffee Allegro and Wild Oats Markets. Currently, Whole Foods Market has 408 stores, including 9 stores in the U.K. and 10 in Canada. (Whole Foods Market, 2015) WFM’s mission statement is “Whole Foods – Whole People – Whole Planet.” Strengths Whole Foods Market (Whole Foods) owns and operates a chain of natural and organic foods supermarkets through several wholly-owned subsidiaries. The company’s supermarkets are located in the US, Canada, and the UK. It employs about 87,000 people. In 1984, Whole Foods Market began its expansion out of Austin. While continuing to open new stores from the ground up, they fueled rapid growth by acquiring other natural foods chains throughout the 90’s: Wellspring Grocery of North Carolina, Bread & Circus of......

Words: 2264 - Pages: 10

Whole Foods Market

...the Whole Foods Market? Whole Foods Market is the leading retailer of natural and organic foods and America’s first national “Certified Organic” grocer. The Company incorporated in 1978, opened the first Whole Foods Market store in 1980, and is based in Austin, Texas. The Company’s mission is to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available. The core mission is devoted to the promotion of organically grown foods, healthy eating, and the sustainability of our entire ecosystem. Organic food and products are considered popular products that are experiencing an increasing demand year after year. The new shift in the consumer’s life style and taste desires keeps this industry growing faster year after year. Consumers tend to be more educated, and more aware of the health concerns that other processed food or products could negatively affect their health or their planet. What makes Whole Foods Market so popular? Will this trend last? The competitive environment for Whole Foods Market is very aggressive, especially that the industry is facing increasing demand for this type of products. The first factor that will be evaluated is the bargaining threat of buyers; buyers will still look for better prices for the products desired, and especially if it is available somewhere else such as Wal-Mart, and Giant. The rivalry in the foods market......

Words: 1493 - Pages: 6

Whole Foods Market

...OPERATIONS Whole Foods purchases most of its products from regional and national suppliers. This allows the company to leverage its size in order to receive deep discounts and favorable terms with its vendors. The company still per¬mits stores to purchase from local producers to keep the stores aligned with local food trends and is seen as supporting the community. The company owns two procurement centers and handles the majority of pro-curement and distribution itself. Whole Foods also owns several regional bake houses, which distribute products to its stores. The largest independent vendor is United Natural Foods, which accounted for 20 percent of Whole Foods total purchases for fiscal year 2004.52 Product cat¬egories at Whole Foods include but are not limited to: • Produce • Seafood • Grocery • Meat and Poultry • Bakery • Prepared Foods and Catering • Specialty (Beer, Wine, and Cheese) • Whole body (nutritional supplements, vitamins, body care, and educational products such as books) • Floral • Pet Products • Household Products.53 While Whole Foods carries all the items that one would expect to find in a grocery store (and plenty that one would not), its “heavy emphasis on perishable foods is designed to appeal to both natural foods and gourmet shoppers.”54 Perishable foods accounted for 67 percent of its retail sales in 2004 and are the core of Whole Foods’ success.55 This is demonstrated by the company’s own statement: “We believe it is our strength of......

Words: 306 - Pages: 2

Whole Foods Market

...Whole Foods Market in 2010: Vision, Core Values, and Strategy Whole Foods Market 2010 1 OVERVIEW The synopsis of the Whole Foods case discusses the ideas and strategies used by the co-founder and current CEO, John Mackey in taking Whole Foods Market from a small, local store in Austin, Texas and turning the company into one of the nation’s largest retailers of natural and organic supermarkets. STRATEGY The success of Whole Foods is due to the intelligent business strategies used by the company. Strategies were used in all elements of the company including those regarding growth, location, product line, pricing, cost controls, merchandising, marketing, operations, employee compensation, purchasing, distribution and social responsibility. Whole Foods strategy has worked well for the company assisting in supporting growth and income for the future. Whole Foods had a niche for providing a variety of natural and organic goods. Even though conventional stores have begun selling a limited amount of organic products, Whole Foods continues to have a competitive edge due to their consistent effort to be the best in the natural food market and striving to build and keep their dedicated customers. STRATEGIC VISION AND MOTTO John Mackey’s vision for Whole Foods differentiates the company from an ordinary retail store to one that is extraordinary. It has provided the company with the reputation of being a pioneer of the natural and organic consumer market. ......

Words: 819 - Pages: 4

Whole Foods Market

...2 Case Study: Whole Foods Market Professor: Russell Handlon BUS 599 October 20, 2011 Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. The trends at Whole Food Markets were core values, growth strategy, store sizes and locations, product lines, store description and merchandising, marketing and customer service, store operations, compensation and incentives, purchasing and distribution, community citizenship and social activism which had a big impact on the company. Due to the fact that it had built a reputation throughout its history for being the leader in the natural and organic foods movement across the United States helping the industry gain acceptance among growing numbers of consumers concerned about the foods they ate (Thompson, Strickland, & Gamble, 2010). In such a hurry to produce more and more crops to please the growing demand, producers has had to resort to using a fatal cocktail of pesticides to control disease and insect attack which was excellent news for their bank balances. Maybe not good news for your health; this is why people need to be knowledgeable of the advantages of organic food. Did you know that if you ate an average apple you would be eating in excess of 30 pesticides, even after you’ve washed it? Organic food is well known to include 50% more minerals, nutrients and vitamins than produce that has been severely farmed (http://www.organicfoodinfo.net/). Whole Foods required......

Words: 1563 - Pages: 7

Whole Food Market

...Whole Foods an Organic Food Mogul 1. Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. There has been a major trend change in the retailing of organic foods. Those trends not only affect Whole Foods Market but the organic food industry as well. In an article written by the Good Food World Staff, they listed 14 trends that the organic industry and Whole Foods Market should lookout for. Listed are just a few that would have a serious impact on Whole Foods Market. • The Economy: with the economy slowing and the job market showing very little promise consumers are still wanting a healthier lifestyle. Low-income families have also joined in on a healthier lifestyle and learn to budget by saving money and using coupons. Although organics are here to stay consumers are wondering were the next dollar will come from. The natural /organic companies that can stay afloat will countinue to do well. • Social Networking: in the world of marketing word of mouth is one method of getting information out quickly. Internet tools such as Facebook and Twitter can help build social networks for the organic markets growth. They give insight on what other companies are selling and at what price. Social networking can also help with brading of certain products. • Organic and Climate Change: all to often society blames global warming for every thing. But there are many other factors that come into play like greenhouse gas emission.......

Words: 1718 - Pages: 7

Whole Foods Market

...A company which has positioned itself as successfully as Whole Foods Market has been able to, does not exhibit a need for major changes to continue growth. While its model “Whole Foods, Whole People, Whole Planet” states in broad terms its general goals, when looking to make changes and improvements to increase market share and profitability, Whole Market Foods needs to get “Whole Presence, Whole Investment, Whole Expansion”. Whole Foods Market has been successful in purchasing competing stores and building its own stores in researched locations. In the Whole Presence aspect of continued growth, Whole Foods Market needs to carefully continue both practices, with emphasis on carefully because during recessions, moderation and liquidity are crucial to success. While growth is good, it is important to tread carefully as to not appear as though Whole Foods Market has the intention of monopolizing the organic foods market. This can be accomplished by approaching coveted companies as mergers and not hostile takeovers. Furthermore; regarding its public relations, it should be transparent in its business dealings, as is stated in its core values. Whole Foods Market has not shied away from its intentions to grow rapidly; however, as successful as it has been thus far in its expansion, it needs to stay focused on the perception of the consumer. If Whole Foods Market grows too rapidly, it can be perceived as profiting so much from consumers that it can prosper while consumers......

Words: 451 - Pages: 2

Keiko Horiuchi | Laura (0) | Luke Pasqualino